The Worlds
Smooovest Vodka
We introduced a product that’s not just smooth. It’s not even the smoothest. It’s the World’s Smooovest Vodka.
We spread the word across America. Literally.
![](https://freight.cargo.site/t/original/i/8aedb0aa33c3a1697b5c807586f4bddea1cf87b328e26bc4680223bc5ecf1eba/smoo.jpg)
Through one massive wildposting campaign that extended from coast to coast.
![](https://freight.cargo.site/t/original/i/e48a73a1fa77e460e3fa7eff645c94edba1d55c4c3224230f553f3c6d7c2ec67/Smoo_animationframe1.jpg)
![](https://freight.cargo.site/t/original/i/b43edc558f72761907e137ea50f39dc967f377f47fac2926f62b2107a8792461/Smoo_animationframe2.jpg)
![](https://freight.cargo.site/t/original/i/3d73251d9b22b1ad8c105a58148b4e79d9894ede6d1070745f4f59b3e9480526/Smoo_animationframes3.jpg)
![](https://freight.cargo.site/t/original/i/4393cd8a76335dc5614e364e4dab1096b81d0cb010ee9e4a84a78227522b07af/Smoo_animationframe4.jpg)
![](https://freight.cargo.site/t/original/i/a027502e5e0f089605335b837478238ddf5213ff5959efab12d3cb0c72ddbfda/Smoo_animationframe5.jpg)
Then we invited White Claw fans to join in.
![](https://freight.cargo.site/t/original/i/de1e9b5dc9126009ce2657b4275fbcf1823c62d9e987422fd8c14b5f7adb2ed1/1.jpg)
![](https://freight.cargo.site/t/original/i/ac79a644b080c9decd1ec120e964e776bf004983498a9f043da55d90fb6cc5a9/2.jpg)
![](https://freight.cargo.site/t/original/i/d2b998631e2df6b421a8b31706fe62d975db7c691da30e65601059d0e37dff7b/3.jpg)
![](https://freight.cargo.site/t/original/i/409709885f209d6e8e250e76b2e7b5c769cc060216235ebe29f64976bc699b4e/4.jpg)
To round it all off, we featured the Smooovest submissions in our posters all across the US.
![]()
![](https://freight.cargo.site/t/original/i/8f320f289b764186a5b42a30c3c33e50867d561dca3f373e25afff04cd139545/retouched5.jpg)
![](https://freight.cargo.site/t/original/i/046890bad0767299eb02e452cb8f84026c1775644ac7f6ff72223dd71977311a/ooovest.jpg)
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