The Worlds
Smooovest Vodka
We introduced a product that’s not just smooth. It’s not even the smoothest. It’s the World’s Smooovest Vodka.
We spread the word across America. Literally.
Through one massive wildposting campaign that extended from coast to coast.
Then we invited White Claw fans to join in.
To round it all off, we featured the Smooovest submissions in our posters all across the US.
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