The Climate Reality Project
Climate Reality Project is a non profit founded by Al Gore. We functioned as in house creative department led by Alex Bogusky.
I was tasked with working on the winter sports iniatitive: I AM PRO SNOW. We launched I AM PRO SNOW with a video series featuring professional athletes and a particularly chatty snowflake.
We did not shoot for these. It took clever cuts from 100+ hours of B-roll footage to make these come to life.
Creativity Online - pick of the day
The I AM PRO SNOW GLOBE was an experience created for attendees of ski movie premiers across the US. The goal was to collect emails and give away gear in a way that showed individuals that their involvement could help us keep snow on the mountains.. And it turns out people don't mind shaking iPads for free stuff.
![](https://freight.cargo.site/t/original/i/ab9cea89b78184086cbe59013263e172dee67ff5bfeb631a897265ab778daa03/Screenshot-2014-05-20-18.40.22_o.png)
![](https://freight.cargo.site/t/original/i/44da04de61b59e3fc4417f0110bd69f66f36f47c883b82998bc337760446cfdf/Screenshot-2014-05-20-18.41.10_o.png)
![](https://freight.cargo.site/t/original/i/d0e4929b22a56a9f1e7b815b29ef5f64d9923993c0d6ccc2297165c26ec34350/Screenshot-2014-05-20-18.41.21_o.png)
![](https://freight.cargo.site/t/original/i/c2e13c1bdcf44760250dfe800c3dd8454cd9f81cc6446a85fe758c0612b0f626/Screenshot-2014-05-20-18.41.42_o.png)
![](https://freight.cargo.site/t/original/i/44a9a8cf2966e187140db7ab94b866996d1ae8b306860bce364851a7dd3349ea/Screenshot-2014-05-20-18.49.26_o.png)
![](https://freight.cargo.site/t/original/i/4b86b32f159831885b10212586da9b78f0330d8390bc72518fb9e2bf260df159/Screenshot-2014-05-20-18.42.46_o.png)
![](https://freight.cargo.site/t/original/i/32b337db5fa759275f740c6239b80b55ae1c7e7b334269fa911ae1c907e77e4d/Screenshot-2014-05-20-18.42.53_o.png)
Peope had fun. Maybe turn your volume down before playing.
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