The Game
Must Go On

In February 2021, Kia broke their 11-year streak of advertising in the Super Bowl, and decided to put their money toward something even bigger: high school football programs across the country that were on the brink of shuting down due to the pandemic. We found 10 schools in dire need of assistance to keep their programs going. And donated half a million dollars between them to keep their teams, and their players’ dreams, alive.

Launch Video

Case Study


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