The
Features
Film
The client asked us to create 13 feature-demonstration videos for eight different Kia vehicles. So that’s what we did, complete with car chases, kidnappings, and a murderous crime syndicate.
Teaser Trailer
In a year without big Hollywood movies, we rolled out the Features Film like a summer blockbuster campaign. Starting with a trailer that was viewed 5.5 million times on YouTube.
Sneak Peak
Then we leaked the first 60 seconds of the story.
Movie Posters
We created some motion movie posters to tease the release on social.
The film
And here it is. In all it’s (6 minute long) glory.
Episodes
We also broke it up into series of 13 clips, each built around a specific feature.
Case Study
The Features Film was applauded by audiences and critics alike, resulting in 22.5MM views, and crushing benchmarks for ad recall, completion rate, consideration lift and blah blah blah.
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