Kia
Forte
Unruled
Ah, the compact car. A dying segment ruled by price and practicality.
So to launch the new Forte, we spent over a million dollars turning it into a Red Bull-sponsored speed demon.
And then we made fun of it.
![](https://freight.cargo.site/t/original/i/e5dc5cf9cd8514ac026a18c779f3a4fdd2729c09834316addfd744e3013b99aa/Screen-Shot-2020-10-30-at-11.48.02-AM.png)
We made fun of it on tv.
And we had fun doing it.
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