Ah, the compact car. A dying segment where price and practicality rule. So to launch the new Forte, we charged up the defibrillator and blasted 2000 volts into the heart of the category. First we partnered with Red Bull to build a custom race edition Forte (with no plans to drive it). Then we hired 24-year-old pro racing phenom Collete Davis (to drive the production model). Finally, we capped off our product launch by actually launching the product. One take, 40 feet, zero wires or safety nets. Some might call it excessive. We called it Unruled.