The
Legend
of
Ricallen
How do you solidify a celebrity bromance? You buy a wildly expensive and impractical racehorse together. In The Legend of Ricallen, two real-life BFFs, NFL quarterback Josh Allen and F1 driver Daniel Ricciardo, find the perfect horse, name it Ricallen, and set out to make it a champion.
The Trailer
The Poster
The Film
We worked with Daniel’s own clothing label, Enchanté, to produce a limited run of Ricallen-inpired clothing that was featured in the film and made available to buy.
Ricallen came flying out of the gates with a push from Daniel, who showed up to his race on launch weekend wearing his Ricallen shirt, custom Ricallen headphones, and racing in a custom Ricallen helmet.
BTS
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