Kim’s Pill Assistant
Kim Kardashian has an assistant for everything.
Now, thanks to Ben Marshall and her new ultra-portable, ultra-chic Beats Pill, she even has a PA, that’s Pill Assistant, to provide the perfect soundtrack for her busy life.
“The world is Kim’s but the soundtrack is all me”
- Ben Marshall
We launched a suite of comedic assets that showcase the BTS of Ben as Kim’s assistant, further boosting engagement and visibility.
And of course, Ben followed Kim into our OOH campaign as well.
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