Kim
Vs Jim
How could Beats make their iconic Studio Pro headphones more popular than ever? By enlisting some serious celebrity star power. The question is… which celeb? To find the perfect partner, we masterminded a plan that put two cultural titans and their Beats concepts head-to-head, then let the world decide. And decide they did.
The Leak
It all started when Jimmy, in his excitement, leaked the test materials for his new Beats Studio Pro concept. His signature color, Mustard, was “inspired by a deep and abiding love for hot dogs.”
But his overeager share prompted Beats to respond.
Then Kim added fuel to the fire by leaking a text exchange between her and Jimmy.
With the stage was set for a winner to be announced on the tonight show, we released our two hero films.
Kim Vs Jim Film
The Standoff Film
Along side our films came an onslaught of additional supporting content including boxing promo style wild postings spread across LA and NY.
We amplified the conversation on social with unboxing videos and man on the street content.
The Reveal
And Finally, it all culminated on the tonight show where we revealed the winner live. Spoiler: it wasn’t Jimmy.----